MCDM'11 - paper no. 2
AN ANP-BASED FRAMEWORK FOR REVENUE MANAGEMENT
Petr Fiala
Abstract:
Revenue management (RM) is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue. The challenge is to sell the right resources to the right customer at the right time for the right price through the right channel. Network revenue management models attempt to maximize revenue when customers buy bundles of multiple resources. An Analytic Network Process (ANP)-based framework for RM problems structuring and combining specific methods is presented. RM addresses three basic categories of demand-management decisions: price, quantity, and structural decisions. Specific models are used to model and to solve basic RM decisions. Combinations of the solutions are given by sub-networks in an ANP model.
Keywords:
Revenue management, multicriteria decisions, price decisions, quantity decisions, structural decisions, Analytic network process, Dynamic Network Process
Reference index:
Petr Fiala, (2011), AN ANP-BASED FRAMEWORK FOR REVENUE MANAGEMENT, Multiple Criteria Decision Making (6), pp. 36-49
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